a statement of the beliefs or aims which guide someone's actions.

Approach unknowns as opportunities

Each challenge is a chance to set us apart. Identify the right problems to solve and take measured risks to make a meaningful impact.

Be comfortable not having the answers. Intelligence is measured by what you do when you don’t know what to do next. If something isn’t working, do something else.

Give first

Start by thinking about how you can help others. Clear the path for your team get things done and succeed faster together.

Don’t wait for someone else to do something. Don’t say something isn’t your job. If you want a cleaner office, clean it. Create the world you want to live in.

If you want something, ask for it

Let people know what you want. A raise, a new project, more time, time off, whatever. Each person that knows what you want is one more person that can help.

Be opinionated, but trust each other. Provide thoughtful feedback without fear of being wrong — it’s the first (or second, or third) step to being right.

Better yourself and encourage others

Make your personal growth and well-being a priority. Be authentic, honest, and direct with colleagues and customers. Encourage the behavior you want to see in others by modeling that behavior yourself.

Do things that don’t come naturally to you and support others who challenge themselves in new ways. Build off of each other’s strengths. Everyone has their superpower — recognize others and they’ll recognize you.