Marketing lessons for building a demand engine from Lola CMO Jeanne Hopkins

How do fast growing companies implement demand generation programs that pile in leads and drive bottom line outcomes that keep sales teams fed and happy? That's what I wanted to know, so I started talking with Jeanne Hopkins, the CMO at Lola.com. Lola itself is an interesting company, but it ...

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HubSpot onFormSubmit Callbacks without jQuery

If you're using HubSpot forms on your site, you might be expecting that they will work out of the box without any issues.However, if you want to add some functionality on the form submit callback, you may be in for a surprise.HubSpot's documentation suggests using the onFormSubmit callback property, as ...

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Spark editor updates

We've released a number of enhancements to the Spark editor that makes the creation experience more fun while giving you a more polished final look and feel. Let us know what you think, what we got right, and what you'd still like to see.Section option spacingOur sections styles were too ...

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Product minded software engineer (Django/React)

We are a lean team of passionate PMs, designers, and engineers looking to change the way people build content and measure the impact of their marketing efforts. Our mission is to enable the makers, doers, and dreamers with a platform that helps them tell their story and build their businesses ...

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Our Favorite B2B SaaS Websites [2019 edition]

We look at a lot of companies, and more specifically, a LOT of SaaS websites in order to benchmark design patterns and infer what's at the bleeding edge of design in business. When you use Spark you're essentially getting an abstracted set of UI patterns and free landing pages to ...

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If I called someone about you, what would they say?

A few weeks ago I wrote about eight lessons I learned from spending five years building and selling a company. Over the last month another lesson recently appeared right in plain sight. It's one most of us probably already know subconsciously, yet don't give enough pause to consider its implications.It's ...

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Unsplash & Icons8 Integration

Visuals can completely change the experience that a customer has. They enrich what would otherwise be a block of text. They inspire. They connect ideas.When we looked around at how to best help teams access great visual assets there were two platforms that stood out above all others: Unsplash and ...

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2019 MarTech trends

Anyone who has built a MarTech product or invested in one is familiar with the chart above. It's called the MarTech 5000 and it categorically lists out the thousands of marketing products that exist today. As exhaustive as this chart is, there are plenty more not listed. While the last ...

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How to Create a Website That Gets Results in 2019

20 years ago, if you wanted to create a website for your business, You would have needed a web developer to code it, upload it, update it, and maintain it. Not anymore. These days, you can create a website for your business in a couple of hours, even if you ...

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8 things I wish I knew before building a startup

Before Spark, I spent five and a half years building one of the world's largest influencer marketing platforms, Grapevine. We were very early to the influencer space. We weren’t the very first but we were pretty close, certainly before the word "influencer" became commonplace. We delivered a solid product and ...

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